Customer Analytics

Leverage the customer analytics for a 360-degree customer view to predict the necessities.


Customer Analytics Services

Customer analytics is an integral part of business analytics that pivot on metrics to get complete information about customers. Customer analysis tells every detail about customers and helps companies to make better decisions.

In order to gather customer insight and analytics, Polosoft customer analytics services enable business to understand customer and customer requirements. Our customer analytics services and solutions help companies to enable tailored-made customer services.

Customer Data Analytics Services

With our customer analytics services, we aim to provide a 360-degree view of your customers and increase customer value.

Customer Segmentation

Customer Segmentation

Our customer segmentation analytics generate robust customer insight and help you make better decisions to keep your customer happy.

Customer loyalty and customer churn

Customer loyalty and customer churn

By leveraging our customer analytic services, we offer you customized services to improve customer relationships, identify profitable segments and a lot more.

Customer Gratification

Customer Gratification

We help you improve to full-fill customer expectations and enhance customer satisfaction by delivering best customized customer satisfaction analytics solutions.

Measure Customer Inclination

Measure Customer Inclination

With machine learning and AI-based models, our analytics solutions track and analyze buyers behavior, social media interactions, and other aspects to meet customer touchpoints.

Our Customer Data Analytics Process

  • Acquisition

    • Customer profilisation to know more about customers
    • Customer segmentation for marketing each group effectively and appropriately.
    • Customer acquisition and create a systematic, sustainable acquisition strategy to bring new customers.
  • Retention

    • Retain existing customers
    • Analysation of customer relationship
    • Customer relationship and analysis
  • Revenue

    • Differentiates customers by their economic value, grouping customers
    • Customer lifetime value
    • Discover customer design
  • Engagement

    • Describes your customer's feedback
    • Analysation of sentiments
    • Customer engagement through social media
    • Channel distribution for company's marketing strategy

Expertise in Platforms

  • Tableau
  • MicroStrategy
  • IBM Cognos Analytics
  • QlikView, Qlik Sense
  • Microsoft Power BI, SSAS, SSRS
  • Oracle BI
  • Information Builders WebFOCUS
  • Splunk

Four steps a customer service needs to implement to effectively leverage analytics:

Differentiate the customer experience

Differentiate the customer experience:

To provide exceptional service, sales teams need to understand what motivates their customers.

Deliver Personalized Service

Deliver Personalized Service:

By gaining a more comprehensive view of the customer, over 85% of marketers found that personalization brought greater engagement and higher revenue.

Develop a singular view of the customer

Develop a singular view of the customer:

By combining data into a single repository, businesses can ensure each department has a unified view of the customer.

Deliver consistently exceptional service

Deliver consistently exceptional service:

Consistency is crucial to excellent service and customer loyalty. All businesses that successfully leverage data to deliver consistency will see the benefits

Advantages of customer analytics

  • Improves response rates and customer loyalty and ROI by increasing the customer with highly relevant solutions.
  • Minimizing costs by targeting prospects
  • Decreasing attrition by accurately predicting customers most likely to leave and developing the right proactive campaigns to retain them.
  • Deliver the right message by segmenting customers more effectively and better understanding of target populations.

Polosoft Technologies provides customer analytics processes and technologies that give organizations the customer insight necessary to deliver offers that are anticipated, relevant and timely. Please email us and know the best big data analytics services for your project.

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